5/12 DEEP CONDITIONING: the trophy housewife robot

deep conditioning 5/12

The Professional Collection for 2015 is all about notions of adulthood from generations past and how they relate to those of today.

After a 13-year hiatus, personal circumstances arose allowing us to create as we had, on location in Manila, Philippines.

Our second art piece continues the theme and features a design that is part Coco, part Hannibal, and all Stepford.

Deep Conditioning, stems from the role of housewife, with all the delirium and desperation, tinker and toil, and the small wonders these dirty jobs bring.

High efficiency, high maintenance, high fashion, mad skills, muse.

She is not an appliance however caring, carrying, caregiver, carrie.

Nobody's trophy nor bitch. Bewitched. Bothered and bewildered.

Stay-at-home mom, full-time, part-time, making a career out of it.

Who's the Boss?

Dedicated to all the lolas.

A PVR Production Featuring: 

Ria Bolivar

Camera Operators:

John Olarte

Mikey Huang

Photography: 

Cenon Norial III

Stylist: 

Melvin Mojica

Fashion:

Armor All

Birkenstock

CJ Cruz

Costume National

Dyson

Eco-me Dish Soap

Grabgreen Laundry Detergent

Hussein Chalayan

MM6

Opening Ceremony

Paradox Vested Relics

Peter Pilotto

Scotch-brite

Soundtrack: 

Tarsius

Line Producer: 

Debrah Eastwood

Location courtesy: 

Chuvaness.com

Manila, Philippines

Special Thanks:

Mich Dulce

Kat Lee